Kuala Lumpur, 12 May 2016 – ZTE Corporation Sdn. Bhd., one of the global leaders in the mobile handset manufacturing industry, today unveiled the anticipated ZTE Blade V7 series in Malaysia. The launch is in line with ZTE’s commitment to provide Malaysians with quality affordable smartphones. Anyone, Anywhere, Can Own

an Ergonomic Metallic Smartphone!

ztav7lite launch1
With features that are anything but “lite”, the Blade V7 Lite is a 4G LTE dual sim dual standby phone which is powered by 1.3Ghz quad-core MediaTek MTK6735P processor, 2GB of RAM and runs with Android 6.0.
Among some of the core features of the ZTE Blade V7 Lite smartphone are:

  • Super slim metallic body Fingerprint sensor scanner for security
  • 5-inch HD touchscreen display with a resolution of 720 pixels by 1280 pixels
  • 2.5D curved edge glass display
  • 13-megapixel primary camera on the rear

    and 8-megapixel front shooter with dual flash

  • 2500 mAh battery
  • 16 GB internal memory

Speaking at the launch, Mr. Danny Chan, Malaysia Channel Director, S.E.A Region of ZTE Devices Group said, “The ZTE Blade V7 Lite model was designed with our customers in mind. The innovative features

packed in this high-quality smartphone allow users to experience the likeness of a premium device at an affordable price of RM669 (promotional price is now at RM499 and runs for a limited time only). The phone will be available nationwide, from 16 May 2016 onwards”.

Along with the launch of the Blade V7 Lite, ZTE also launched the Blade V7 Max. “With affordable quality as our utmost priority, ZTE created models with ranging specifications in recognition of the varying consumer demand and budget. These two smartphones cater to the needs of every consumer segment, from students to working professionals,” added Mr. Danny.

The ZTE Blade V7 Max features a slim and sleek look, with a full-metal and ergonomic body that is only 7.2mm thick. The ZTE Blade V7 Max is a 4G LTE dual sim dual standby phone which is powered by a 1.8Ghz octa-core MediaTek MT6755M processor, 3GB of RAM with up to 32GB memory.

  • Among some of the core features of the ZTE Blade V7 Max smartphone are:
  • Metallic body with fingerprint sensor on the side of the phone
  • 5.5-inch Full HD touchscreen display with a resolution of 1920 pixels by 1080 pixels
  • 2.5D curved edge glass display
  • 16-megapixel primary camera on the rear and 6-megapixel optical glass lens

With Malaysia representing the highest Internet penetration within Southeast Asia and since its market introduction in 2010, ZTE has made great strides in the Malaysian market. In 2015, ZTE Malaysia Device Group achieved 3% of the overall smartphone market share in Malaysia.

According to Mr. Jeremy Zhao, CEO, S.E.A Region of ZTE Devices Group, “There is great potential in the Malaysian market and we are confident that ZTE’s products are harmonising with the country’s ever growing smartphone user base. As Malaysians move rapidly towards digital mobility, ZTE is committed in its efforts to continually support and provide innovative, affordable, quality products that meet the needs of this market. ZTE looks to achieve 10% of Malaysia’s smartphone market share in next 3 years. We target to expand the business with the opening of 3 new experience outlets and look to achieve 1,000 touch points in 2016. By introducing the new channel strategy, we have developed about 20 sales offices which are ready to fulfill dealer’s needs, and we believe this will benefit customers directly”.

In addition to the launch of the Blade Series in Malaysia, ZTE has extended its excitement to consumers by hosting an end-user event taking place on Sunday, 15 May 2016, 12:30 p.m. at the ZTE Concept Kiosk in Low Yat Plaza. Available on a first-come-first-serve basis, consumers will stand a chance to purchase the Blade V7 Lite at a discount of 50% by following four simple steps:

STEP 1: Like ZTE’s Facebook Page (https://www.facebook.com/ZTEMalaysia).
STEP 2: Attend and post a photo of the end-user event on your FB wall, with the hastags of #ZTEMalaysia #ZTEbladev7lite and tagging three (3) of your friends.
STEP 3: Show us your photo & NRIC at the ZTE counter (1 unit per 1 NRIC).
STEP 4: Enjoy 50% discount on the purchase of Blade V7 Lite.