Kuala Lumpur, 1 September 2016 – Continuing the legacy of the successful AXON Series, ZTE Corporation, a leading global mobile device manufacturer, today introduces the flagship AXON 7 in Malaysia, a smartphone where elegance and functionality intersect.
Combining technology with artistry, the latest Android 6.0-run AXON 7 offers users an unparalleled auditory experience, achieved through hours of audio calibration by musical professors and ZTE’s team of dedicated technical experts. In collaboration with DOLBY ATMOS, AXON 7 comes with powerful dual speakers and surround sound brings the live theatre experience to the user’s palm, inspiring users to experience an immersive 3D stereo atmosphere.

The smartphone is powered by the Snapdragon 820 – one of the most cutting-edge

chipsets available in the market today, and features a 2K AMOLED 5.5 inch magic-colour display, one of the industry’s best display resolutions. Its 20-megapixel camera also offers optical anti-shake and high-speed focusing features, enabling the everyday user to share their life moments with sharper and more vivid pictures.

All of these powerful features are contained in an all-metal sleek and smooth curved body, an integrated result of technical expertise and creative input from ZTE and BMW’s global design consultancy, Designworks. At the launch, the AXON 7 will be available in Ion Gold, with

the Quartz Grey colour being launched in October 2016.

Some of AXON 7’s core features and specifications include:

  • Dolby ATMOS + Dolby Digital Surround
  • Qualcomm Snapdragon 820 2.15GHz Processor
  • 5.5” 2K WQHD AMOLED Display
  • 20MP OIS + PDAF Rear Camera
  • Quad-core 2.15 GHz, Adreno 530
  • 2.5D Curved Screen Corning Gorilla Glass 4
  • Unique U-Shape Fingerprint Identification, Fingerprint 3.0
  • UFS 2.0 New-Generation Flash Memory, 64GB, expandable via Micro SD up to 128GB
  • 3250 mAh large-capacity and high-density battery
  • USB Type-C Interface for high-speed data transmission

Speaking at the launch, Mr Jeremy Zhao, CEO of S.E.A Region Device Group of ZTE Corporation said, “Being innovative is one of ZTE’s core competences. We

invest approximately 15% of total profit annually on R&D to ensure we are always providing smartphone users something different and able to enhance their lifestyle. As one of the top innovators in the industry, ZTE will continue to invigorate itself constantly through industry-leading innovations.”

Along with the AXON 7, ZTE also announced the launch of their ZTE TOUR – a mobile experience store that aims to provide customers from all around the nation with a more accessible and

experiential touch point. In the following months, the ZTE TOUR will be touring nationwide, visiting various residential

areas, shopping malls, colleges and universities in more than 10 cities. Interested parties can visit our Facebook page @ZTEMalaysia to find out more as to where and when the ZTE Tour will be.


Mr Jeremy added, “The mobile experience store is part of our ongoing branding phase in Malaysia since debuting in 2014. Our goal is to provide all Malaysians access to our products and experience more of ZTE’s technologically advanced models from ZTE in the very near future.”

Following the successful launch of Blade V7 Series in May 2016 this year, which saw more than 20,000 units being sold in less than a month, ZTE continues to carve its presence in both the international and local market with its range of premium yet affordable smartphones. The AXON, which was unveiled globally in June 2016, is now available in Malaysia for preorders at LAZADA starting today until the 10th of September. The first 30 customers who preorder the AXON 7 will receive an exclusive ZTE VR headset worth RM399.