ZTE’s devotion to audio quality is being recognized once again at an important tradeshow

Berlin, 2 September 2016 – ZTE, a leading global mobile device maker, today announced that its flagship ZTE AXON 7 series has been named the winner of the 2016 IFA Product Technical Innovation Awards – “Breakthrough in Smartphone Audio Innovation” by IDG and German Industry and Commerce Ltd.

“We are thrilled once again to receive the 2016 IFA Product Technical Innovation Award – this time for our AXON 7 series,” said Adam Zeng, CEO, ZTE Mobile Devices. Smartphone audio quality is one of the most important features according to our in-depth consumer market research and we deliberately distinguish the AXON 7 series with our superior sound quality unlike any others.”

The ZTE AXON 7 series offer elegant design, simple-to-use camera, great display and other premium features that a flagship smartphone would offer. However, when it comes to the sound quality, ZTE collaborated with many industry experts in audio technology as well as the prestigious Golden Ears Conservatory of music group to develop the AXON 7 series audio performance. Thus the AXON 7 and the newly launched AXON 7 mini both feature a dedicated Hi-Fi audio chipset, large front-facing stereo speakers, and Dolby Atmos 7.1 surround sound effects for a movie theatre-like, mobile audio experience.

The market reception of the AXON 7 has also been quite remarkable. As an example, it is currently sold out in the U.S., consumers in China give it 97% favorability ratings from one of the biggest online retail platforms JD.com, and received great reviews from many industry’s top tech media outlets.

ZTE will be showcasing the AXON 7 with VR, AXON 7 mini, Blade V7 series, AXON Watch, and Spro Series smart projector at Hall 25, Stand 105 at the Berlin ExpoCenter City.